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How I Use Email Marketing To Increase Sales

Starting my own business was one of the best things I have ever done. I love being my own boss and I love having control over where my business is going to go and what I am going to do with it. You don't get that same satisfaction when you work for someone else. The challenge is in keeping the business growing and one way I do this is through email marketing.

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My email marketing list is hugely important to my business. I make sure I get new emails by offering specials to new customers in exchange for their emails. It is crucial that you are constantly getting new emails because without them, you are going to have a harder time getting new customers.

Email marketing is free and it is effective. Just mail your list notices of sales and other specials. It also helps to offer enticements like discounts a few times a year.

These discounts will usually pay for themselves with new customers. You can save money on other marketing ventures when you turn to your email list. I like to get new emails through my contact form on my website as well.